News

In today’s era of social network-driven advertising, search engine optimization, and what appears to be an overwhelmingly large emphasis on organic lead generation, you’d be forgiven for thinking that email marketing no longer packs the punch it did only a few years ago.

 Interestingly, the raw data being collected by marketing firms today helps paint a vastly different picture of the potential of email marketing. According to recent statistics published in Entrepreneur, email marketing delivers arguably the highest return-on-investment (ROI) of any digital marketing service being used today.

This is not only due to the fact...